Kenya – The Hottest Destination for 2016

by Lara Behrens
19th August 2016



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The Kenya Tourist Board recently reported a near 20 percent growth in Australian visitor numbers to Kenya in 2016. This was reinforced by some even more impressive statistics, last week.

On 10th August 2016, at the Travel Week Conference in Las Vegas, Virtuoso reported that globally Kenya has the largest percentage of year-over-year bookings this year, with a growth of a whopping 59 percent!

We weren't surprised to learn of these statistics. Here at Bench, we too have observed an upturn in both Africa enquiries and bookings over the last 7 months, but our most dramatic spike in bookings has been for holidays to Kenya.


Kenya has always been a premier destination for both beach and bush; the country offers rich culture, dramatic landscapes, incredible wildlife and welcoming, friendly people. It is fantastic to see travel confidence on the up! Kenya has always been the home of the authentic safari and we very much look forward to the country reaching its full potential!

At Bench we have noted a mammoth 51 percent increase in Kenya bookings in 2016 so far, when comparing against the same time period in 2015.

Kenya has been ranked the hottest luxury destination of 2016 by Virtuoso’s travel advisors passing out other African destinations including South Africa, and Tanzania.

About Bench Africa

Established in 1969, Bench Africa is Australia’s original and most prominent specialist for Africa safaris from Australia. This year we celebrated 47 years of providing stylish, unique and utterly memorable holidays to hundreds of thousands of clients in Australia.

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